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Biz was a highly successful monthly publication based in our home town of Reading.

Launched back in 2001, it was created to help retailers and service providers advertise at affordable costs.
Crucially, we wanted Biz to have an edge over traditional 'ad-rag' publications and to really meet its full potential.

With this in mind, the majority of advertisements placed by customers took the form of an advertorial, with many customers running their monthly adverts as ongoing serialised 'stories'.

 

This created a high degree of readable content that was of far greater interest than a static advert and Biz's 'easy sell' format appealed to many, allowing us to build a vast readership in a very small space of time. Each month we would place competitions, town centre news, readers letters and reviews and we enjoyed ongoing support from Reading Borough Council, Reading's Broad Street Mall, and many Reading retailers and professional businesses.

Biz was so successful that it was bought out just two years after conception, though the majority of the original customer base have remained in touch ever since, many taking up the opportunity of a Ripe powered website, others who rely upon us for graphic design - brochures, posters and press advertisement etc.

Here are a few images of early Biz publications... and who knows, demand recently has been for a fresh approach to printed publications. Jmez Media may yet decide to produce  MkII!